
If you’re searching for the best email marketing platform for your small business, nonprofit, or church in 2025, chances are you’ve come across Constant Contact. It’s been around for decades — but is it still relevant in an age of AI-powered marketing tools and sleek newcomers like ConvertKit or MailerLite?
As Constant Contact partners and longtime users, we’ve seen the platform evolve — for better and occasionally for worse. In this honest, in-depth review, I’ll walk you through the pros, cons, pricing, features, and real-life use cases to help you answer the big question: Is Constant Contact still worth it in 2025?
⭐ Quick Verdict: Yes, With a Few Caveats
If you’re a small business, nonprofit, local church, or service provider who wants an easy-to-use, reliable email marketing solution with solid support and great deliverability — Constant Contact is still a strong choice.
But if you’re looking for cutting-edge automation, deep segmentation, or more advanced e-commerce features, you may want to compare it with other tools before deciding.
🎯 Ready to test Constant Contact for yourself?
Try it free for 60 days — no credit card required.
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✅ What I Love About Constant Contact
1. Ridiculously Easy to Use
Even if you’re brand new to email marketing, Constant Contact’s drag-and-drop editor and intuitive dashboard make getting started painless. You can send your first email in minutes without needing a tech degree.
2. Excellent Deliverability
Your beautifully crafted emails won’t do much good if they land in the spam folder. Constant Contact has a solid track record for high inbox placement — which is one of the reasons I continue to recommend it to my clients.
3. Great Templates + Branding Tools
In 2025, branding matters more than ever. Constant Contact’s built-in templates, brand kit tools, and Canva integration make it easy to stay visually consistent, even if you’re not a designer.
4. Responsive U.S.-Based Support
I’ve called, emailed, and chatted with their team. They’re responsive, knowledgeable, and based in the U.S. — which isn’t something every platform can say.
5. All-in-One Simplicity
Email. Landing pages. Social media scheduling. Event promotion. Text message marketing. It’s not the flashiest platform, but it’s dependable and unified.
🚧 Where Constant Contact Falls Short
1. Limited Advanced Automation
You can absolutely build automated email sequences, but the logic is a bit basic compared to tools like ActiveCampaign or Keap. For businesses wanting deep behavior-based flows, this may be a limiting factor.
2. Pricing Can Add Up
While Constant Contact is affordable on the front end, add-ons like SMS marketing, additional users, or advanced reporting can bump your monthly cost quickly. Still, the ROI can justify it.
3. Fewer Integrations Than Competitors
The app marketplace has improved, but Constant Contact doesn’t offer quite as many native integrations as other platforms — especially for newer tools.
💡 Who Constant Contact Is Best For in 2025
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Small business owners who want simplicity, not complexity
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Nonprofits and churches who rely on strong deliverability and event management
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Local service providers (coaches, consultants, real estate agents)
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Beginner to intermediate marketers who don’t need enterprise-level tools
💬 My Real-Life Use Case (Why I Recommend It)
At Follow the Money and True Riches Academy, we’ve used Constant Contact for years to build and nurture our email lists. I’ve used it for:
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Weekly newsletters to subscribers
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Automated onboarding sequences
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Event promotion and RSVP tracking
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Text message blasts for quick reminders
It’s not just theory. This tool has helped us generate leads, build community, and increase revenue in measurable ways.
📊 Constant Contact Pricing (2025)

Plan |
Monthly Cost |
Key Features |
Lite |
Starting at $12 |
Basic email, templates, social posting |
Standard |
Starting at $35 |
Automation, branded templates, A/B testing |
Premium |
Starting at $80 |
Advanced reporting, SMS marketing, segmentation |
🎁 Pro Tip: Try Constant Contact free for 60 days using my affiliate link here. No credit card required.
🧠 Final Thoughts: Is Constant Contact Still Worth It?
Yes — if you’re looking for dependability, ease of use, and a platform that’s stood the test of time, Constant Contact still delivers in 2025.
It’s not the sexiest tool on the market — but for many, that’s a good thing. It’s stable, scalable, and supported by a team that cares.
If you’re on the fence, I suggest starting with the free trial and getting your hands dirty. Sometimes the best way to evaluate a tool is to try it for yourself.
👉 Click here to start your free trial and get bonus templates from me when you sign up.
✨ Bonus for My Readers
If you sign up through my link, email me your receipt and I’ll send you:
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My Welcome Email Sequence Template
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A PDF guide on Email List Growth in 2025
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A short video showing how I set up automations inside Constant Contact
FAQ Section
Q: Is Constant Contact beginner-friendly?
Yes, it’s one of the easiest platforms to learn for email marketing.
Q: Does it work well for churches and nonprofits?
Absolutely. In fact, many of my clients in these sectors prefer it over newer tools.
Q: What’s the best alternative to Constant Contact?
Mailchimp is a close competitor, though its pricing and automation complexity can be a turnoff for beginners. ConvertKit is great for creators.